I recently bought some new products to go along with my new cut and color...and i'm LOVING them, which is a little unusual for me, to really love my hair products. It's not really cheap for $28 but the ultimate styling lotion is marketed as 4 products in one, so it becomes a very good value that way. They say it's good for hold, volume (i have fine hair), no frizz, shine, and moisturizes. And it really does it which is super wonderful to get all this from just one product. This is especially great on days I don't want to blow dry and I just put it in and air dry, and my hair looks amazing once dry. Anyways, I've been using for about a month and loving it. I also got the shampoo, and love it also. I still have quite a bit of conditioner left, so decided to get that next time. Their website is www.evolvh.com if you want to check it. I highly recommend.